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How A Marketer Is Selling An eBook Rebrand From Jimmy D Brown PLR

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Today, I received an email from one of the marketer that I have been following. He promoted a new eBook teaching people how to success in online business. The email copy is great, so I followed the link to view the sales page. After reading, I have a feeling that it is similar to a PLR ebook sold by Jimmy D Brown. Out of curiosity, I performed some research and realise that they are the same ebook.

The interesting thing is the marketer has marked up the price of the ebook to almost 10 times (actually is just 5 times as he offered a discount).

So far from what I have noticed, the marketer has created some great email promotion copies. He had changed the sales page, and make it more appealing. He sent his email subscribers promoting this offer. I suppose some percentage of these people will purchase the ebook at a so call discounted price.

What Have I Learn From This Incident

  1. A good quality PLR product is great. You can just rebrand and resell it at a short period of time.
  2. With a good quality PLR product, you reduce the refund rate and people complaining that you are selling “trash”
  3. We need to have a list of email subscribers so that we can promote to them about the new offer. We will skip the question if it is ethical to sell the ebook at a much higher price. That’s outside the scope for this article 😛
  4. You need to minimally change the sales page that you have gotten from the PLR package.
  5. A good PLR product can help to boost one business in a short period of time. Especially if you already have a list of existing customers.

 

Private Label Rights Content = Plagiarizing?

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Is Using PLR Content the Same as Plagiarizing?

Let’s debunk a myth right this minute: using Private Label Rights content (or PLR) is NOT plagiarizing! Here’s why:

Plagiarizing is when you copy and paste someone else’s printed words into your own document and claim that it’s your own work. Doesn’t matter if it’s one sentence, one quote, or an entire document; if it’s taken directly from another work, without any quotation marks or citations, it’s plagiarizing.

On the other hand, when you purchase PLR, you purchase a LICENSE giving you permission to use the text as is or to make any edits to it. You can brand it with your colors and logo, you can add your name to it, you can add your own case studies to it. That license gives you permission to make as many or as few changes as you like. It’s really no different than hiring a ghostwriter to do the work for you and then you publish the work with your name on it.

The Duplicate Content Issue

For years content creators believed that having duplicate content or plagiarized content on your site would result in Google giving you a stiff penalty in the search engines. While there’s no true penalty, if the Google bots see multiple articles written exactly the same, either plagiarized or PLR that wasn’t edited, Google may offer only one of those results to the searchers, which could result in YOUR site being hidden. Who wants to see multiple search results of the same article? Nobody, which is why some sites don’t show up if they offer the exact same content wording.

Make Your PLR Unique

If you purchase PLR, spend some time making edits and adding your own flair to the pieces. PLR is meant to be a starting point for your content creation, not the final product (that’s why we have ghostwriters). Adding your flair can include rewriting in your own voice, with your own words, in your own personal style that attracts your tribe. Be creative with your written PLR and use it as a script for a video. Take single ideas from an article and make a series of blog posts or a series of videos. Take these same ideas and create an infographic. You’re only limited by your own creativity.

Coaching PLR Material – Brandable Articles Template, and Reports

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Even if you knew the topics that you want to write about, writing from scratch is always a painful process. This is especially true if you are not a great writer. Even if you are a gift writer, you will still need to spend your previous time on the content writing.

To save you time, you can always pay someone to write your content (ghost writer), which normally does not come cheap for quality content.

Done For You Content

Luckily, there is another way. There are providers that sell done for you content. You can purchase such licensed materials, and use them on your sites or training material. Such licensed material that allow you to change and use as your own is called Private Label Rights (PLR) contents.

Buying PLR will save you money as compare to ghost writing as these PLR material are sold to more that one buyer (economy of scale). Beside cost saving, it will save you time too, as you use the material out of the box, or use them as a starting point for your content. Different PLR providers have different licensing terms, do remember to read them carefully.

PLR vs Ghostwritten Content

The pros about PLR content is:

  • cheaper
  • available fast

The pros about ghostwritten content:

  • content is unique to you only

Top 3 PLR Providers For Coaches

There are many PLR providers around. Choosing the right PLR providers can be tricky, as not all providers can create good quality contents consistently. Some PLR providers engage writers that are not up to the standard. Some purchase the PLR material from a wholesaler, and resell them to you (imagine how many buyers will get the same material as you).

Different provider will likely provide PLR contents on selective niches. As we are talking about coaching in this post, I have listed the top 3 providers that provide quality PLR contents for coaches.

  1. PLR.me – This is one of the best PLR provider around the market. The PLR content is targeted to life coaches, health professionals, and any one in personal development related niches. PLR.me does not only provides PLR articles, but also PLR report, PLR ebook and images. You can read my PLR.me review to learn more about it.
  2. CoachGlue is a provider that create quality done for you coaching content and material for your workshops or training. The PLR martial is targeted to business coaches. You can read my Coach Glue review to learn more about it.
  3. Content Sparks provides ready-to-go, premium business training content for your course creation and marketing needs. The PLR content is targeted to business coaches, consultants, and educators. I have purchased a few PLR packs from Content Sparks. You can read my Contentsparks Reviews if you want to learn more about it.

How to Create an eCourse in a Day

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Think you don’t have time to create an eCourse? Think again. Many of the courses you’ve seen for sale—or maybe even purchased—were created in a single day. For savvy business owners, creating a new course is just a matter of putting the pieces together. If you’ve been in business for more than a few weeks, you already have everything you need to create an eCourse and have it ready for sale by this time tomorrow.

Use Your Strengths

You could spend days or weeks researching new strategies, testing new ideas, and developing a completely new (to you) eCourse. Or you can embrace a tried and true development strategy that’s been proven to work: Write what you know.

When you’ve spent months or years immersed in your expertise, it’s easy to talk about. You probably do it every day. You answer emails, write blog posts, chat on the phone with clients. Not only that, but you very likely read, watch videos, and listen to podcasts about your subject matter every single day. All of these things make it easy for you to create a new course, seemingly out of thin air.

Repurpose Your Content

If you have a blog or an email list, or have created other courses, then you already have a wealth of content to draw from. Sort through past blog posts and emails for gems you can polish and repurpose. Scout your past courses for modules and elements that are a good fit for your new course. Update the information (if needed) and reformat it to match your new design, and use it to add value to your next offering.

Don’t worry that some of your content may have been seen before—even if you create an entire eCourse based on nothing but your blog content. People will happily pay for a step-by-step plan, even if they can find the information for free elsewhere. It’s the convenience of having a proven plan without having to organize it themselves that will encourage them to buy.

Fill in the Blanks with Rebrandable Content

If there are obvious holes in your content (and there may not be) you can easily fill them in with rebrandable content. You can find inexpensive, well-researched and well-written private label content on nearly every subject. Even better, you can often find a variety of formats, including video, software, slide decks and graphics. All of these can be used to create a more well-rounded, valuable course with very little effort on your part.

Go for the Low-Hanging Fruit

Let’s be clear. An eCourse you create in a single day is not likely to be an all-inclusive, multi-media filled epic offering. Instead, aim for a low-cost introductory course that will sit near the top of your funnel. You can always expand it later (repurposing yet again) into a more comprehensive training, but for now, the goal is to get it finished and get it out there.

Why Use PLR Articles?

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Many website owners do not like the idea of using PLR articles for content creation. It is a common myth that plr articles all are poorly written. This is cause by the many plr providers that outsource the articles to “bad” writers. Often, these articles are poorly written and researched. Many a time, you can find “super cheap” plr package around. Some are even offering for free. However, this should not be mistaken as there isn’t any quality PLR material in the markets. You just need to know where to search for them.

Some reasons why you should consider using PLR

1. Using PLR article can can save you a lot of time as you do not need to write your article from scratch. It’s been done for you. Think about how long it takes you to write an article. Now look at how long it takes you to post a PLR article on your niche blog. Take the time you’ve saved, multiply it by the number of times you use PLR articles, and use this saved time to do something else that makes you money. When you buy PLR, it’s like a step between writing your own and outsourcing them.

2. You can have regular fresh content for your websites.

3. You can be an author even if you cannot write well (I am one for those :P). Thanks to PLR articles, it allows me to have so much contents for my sites. I can choose to rewrites some of those to add in some “personal touch” to the content.

4. Another great reason about plr material is that the writer has already done the research. I am referring to “quality” plr articles. Such articles have already been well research by the writers. This will save you a lot of time. The only thing left is to changes the articles to sooth your “personality” for your site. This is why you need to find great writers that can provide quality articles.

5. PLR articles are not just for your website. They are many ways to use them. For example, bundle a few articles with the same topics to create a report, ecourse, or ebook. You can even use them for your eamails.

As you can see, there are many benefits to using PLR articles. If you’ve never tried this in your internet marketing, buy some from a trusted source and give it a try.

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