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What You Need To Know Before Launching Your Own PLR?

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Many beginners to online marketing often dream of doing a PLR launch on their own. It seems so attractive. They’ve seen successful PLR sellers making hundreds or even thousands of sales.

The beginners want the same success for themselves and they think it’s a walk in the park… until they actually start doing it and realize what a chore the entire process is.

Before becoming a PLR seller, it’s important that you know what’s in store for you so that you’re mentally and emotionally ready to take on this beast of a challenge.

You can do it… but you need to be prepared for the PLR kraken that awaits…

Don’t Do It Out Of Desperation

This is so important that it cannot be overstated. If you’re financially strapped, do NOT look at a PLR launch as a lifesaver which will rescue you. In most cases, the launch will be a flop and you’ll drown in disappointment.

You’re better off getting a temporary job until your finances are in better order. Depending on your situation, to do a PLR launch will require you to purchase a page builder, get cover graphics done, etc.

All that is money, and it might be money that you do not have if you’re already strapped for cash.

Another reason why you should never do a launch out of desperation is because your entire launch will have a ‘needy’ vibe to it. This may seem strange to explain… but ask any experienced PLR seller and they’ll tell you that it’s true.

Newbies who are desperate for money usually have PLR launches that flop. This is almost always the norm.

So, get a day job and work on your business while working for a living. That’s the best way to go about it.

Give More

When creating a PLR package to launch, always give the BEST that you can give. All too often, PLR sellers try to give less because they don’t wish to put in the extra work.

They justify their product with excuses like, “The customer is not paying that much” or “Most PLR buyers don’t use the content anyway.”

Here’s what you need to know – it’s never about them. It’s always about you.

Your products are a reflection of you. Create a product that’s so good the buyer realizes that he/she is missing out by not buying it.

Create more. Give more. Be more. You can always do better. The more you give, the more you’ll get back in the form of repeat sales, satisfied customers and an impeccable reputation for delivering quality and value for money.

Make Friends With Your Affiliates In Advance

The best way to boost your PLR sales is to get other PLR sellers to promote your products. Contact as many PLR sellers as you can and become friends with them. Build a relationship with them before asking for a promo.

It’s advantageous if you can promote them first and get them sales. Now you’ll officially be a player in the game who can bring sales, etc. Immediately, the PLR vendor you’re promoting will take note of you.

If you’re still new to the scene, you can be truthful and ask an experienced PLR vendor to take a chance on you. Most PLR sellers are nice and very often they’re looking for NEW content providers that bring FRESH perspectives/products to the PLR scene.

Do not be afraid to get to know other PLR vendors/affiliates… and always be cordial even if you’re rejected. A ‘No’ today doesn’t mean a “No’ forever… and for every one who says no, three may say yes.

As you succeed in the business, your success will speak so loudly that you won’t have to… and marketers will promote you because you’re a proven seller. This is a good place to be, and you’ll get there in time if you do things right.

Don’t Cut Corners

If you’re doing a PLR launch, do build a proper sales page with a page builder. Don’t take shortcuts and build one on your PLR store that has a ton of leaks to other pages.

Affiliates who promote your launch do not want their traffic going anywhere else other than the sales page. Even experienced PLR sellers take shortcuts like these because they’re lazy to create a dedicated page for their product launches.

The extra effort you take will translate to a lot more sales and profits. Don’t short-change yourself.

Another point to note – get attractive graphics done for your sales pages. A beautiful ecover will get you more sales. Don’t try to do it yourself just to save a few dollars. There have been PLR vendors with graphics so ugly that even Ripley won’t believe it. Get a professional on Fiverr.com to do your graphics for you.

Your Sales Page Is Crucial

Your sales page is the only tool you have to convince a potential buyer to buy from you. Spend enough time on your sales copy and the sales page design so it looks great and people WANT to buy from you.

The font should be legible. The copy should read well. The graphics should be stunning. The license rights should be clearly displayed and so on.

Spend a week working on your sales page and tweaking it. It deserves that amount of time… and your sales will skyrocket if you do a good job of it.

This is hard work

If you’re looking for ‘push-button’ riches or quick and easy profits, selling PLR is NOT for you. This is a time-consuming business.

You need to put your heart in your PLR business and your PLR business in your heart. The content creation will take time and effort. Even if you outsource the writing, you’ll still need to ensure that it’s top-shelf content.

Most of the competent and successful PLR sellers will tell you that PLR is one of those things where it’s best to do it yourself. It’s hard work. Make no mistake about it.

Brand Yourself

Branding yourself is crucial to longevity in this business. Whether you’re known for the value you provide or your flamboyance, what matters is that people sit up and take note of you.

Anyone can sell PLR, but not anyone can be a PLR seller that’s recognized by name. That requires branding.

Ideally, you should brand yourself based on the quality of your content AND your personality. If you can merge both in your marketing, you’ll make a name for yourself in the PLR scene and both customers and other PLR vendors will take notice of you.

By now you’ll realize that becoming a PLR seller is more than just cobbling together some content and slapping a buy button on it. There are many factors involved and you need to get them all right to truly succeed.

Do not let the amount of work required discourage you. If you put in the sweat equity, you can and will succeed in this business.

Get started today.

You Might Be Interested

If you had not heard of Jimmy D. Brown, he is the guy that started the digital private label rights business industry. He has a course: “LICENSED TO SELL” that teach PLR owner how to start and scale their PLR Business.

LICENSED TO SELL consists of 27 lecture course that reveals Jimmy D. Brown’s best and most profitable tips, tricks, strategies, campaigns, and hacks for making up to 5X more money selling PLR content. His PLR material is often sold in the range of few hundreds dollar. And some are even sold out within hours.

Click here to learn more about Jimmy D. Brown’s course for PLR Seller/Business Owner.

How to Create an eCourse in a Day

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Think you don’t have time to create an eCourse? Think again. Many of the courses you’ve seen for sale—or maybe even purchased—were created in a single day. For savvy business owners, creating a new course is just a matter of putting the pieces together. If you’ve been in business for more than a few weeks, you already have everything you need to create an eCourse and have it ready for sale by this time tomorrow.

Lasted Updated: Apr 25, 2020
First Published on Feb, 15 2017
* Update May 2020: Add Resources Information

Use Your Strengths

You could spend days or weeks researching new strategies, testing new ideas, and developing a completely new (to you) eCourse. Or you can embrace a tried and true development strategy that’s been proven to work: Write what you know.

When you’ve spent months or years immersed in your expertise, it’s easy to talk about. You probably do it every day. You answer emails, write blog posts, chat on the phone with clients. Not only that, but you very likely read, watch videos, and listen to podcasts about your subject matter every single day. All of these things make it easy for you to create a new course, seemingly out of thin air.

Repurpose Your Content

If you have a blog or an email list or have created other courses, then you already have a wealth of content to draw from. Sort through past blog posts and emails for gems you can polish and repurpose. Scout your past courses for modules and elements that are a good fit for your new course. Update the information (if needed) and reformat it to match your new design, and use it to add value to your next offering.

Don’t worry that some of your content may have been seen before – even if you create an entire eCourse based on nothing but your blog content. People will happily pay for a step-by-step plan, even if they can find the information for free elsewhere. It’s the convenience of having a proven plan without having to organize it themselves that will encourage them to buy.

Fill in the Blanks with Rebrandable Content

If there are obvious holes in your content (and there may not be) you can easily fill them in with rebrandable content. You can find inexpensive, well-researched, and well-written private label content that you can rebrand for your products or courses on nearly every subject. Even better, you can often find a variety of formats, including video, software, slide decks, and graphics. All of these can be used to create a more well-rounded, valuable course with very little effort on your part.

Reputable Sites To Buy Quality PLR Products For Your Brandable Courses

There are many PLR providers in the markets. For me, I will lie to classify them into 2 types:

  1. They target mass markets that sell a massive number of PLR products. Typically such PLR products are not created in-house, but source from some external wholesalers. The plus points for such products are cheaper in cost. But the negative point is that there will be many more people having the same product as you. Typically, the quality is not great. You will need to spend more time modifying them.
  2. There are some PLR sellers that have a team to create their own PLR products. Such products are typically more expensive, but less distribution. Their quality are typically much better. Saving you a lot of time to change the product for your branding purposes.

If you are looking for PLR provides, you can read more about my Top PLR Sites post.

Go for the Low-Hanging Fruit

Let’s be clear. An eCourse you create in a single day is not likely to be an all-inclusive, multi-media filled epic offering. Instead, aim for a low-cost introductory course that will sit near the top of your funnel. You can always expand it later (repurposing yet again) into a more comprehensive training, but for now, the goal is to get it finished and get it out there.

How A Marketer Is Selling An eBook Rebrand From Jimmy D Brown PLR

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Today, I received an email from one of the marketer that I have been following. He promoted a new eBook teaching people how to success in online business. The email copy is great, so I followed the link to view the sales page. After reading, I have a feeling that it is similar to a PLR ebook sold by Jimmy D Brown. Out of curiosity, I performed some research and realise that they are the same ebook.

The interesting thing is the marketer has marked up the price of the ebook to almost 10 times (actually is just 5 times as he offered a discount).

So far from what I have noticed, the marketer has created some great email promotion copies. He had changed the sales page, and make it more appealing. He sent his email subscribers promoting this offer. I suppose some percentage of these people will purchase the ebook at a so call discounted price.

What Have I Learn From This Incident

  1. A good quality PLR product is great. You can just rebrand and resell it at a short period of time.
  2. With a good quality PLR product, you reduce the refund rate and people complaining that you are selling “trash”
  3. We need to have a list of email subscribers so that we can promote to them about the new offer. We will skip the question if it is ethical to sell the ebook at a much higher price. That’s outside the scope for this article 😛
  4. You need to minimally change the sales page that you have gotten from the PLR package.
  5. A good PLR product can help to boost one business in a short period of time. Especially if you already have a list of existing customers.

 

Private Label Rights Content = Plagiarizing?

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Is Using PLR Content the Same as Plagiarizing?

Let’s debunk a myth right this minute: using Private Label Rights content (or PLR) is NOT plagiarizing! Here’s why:

Plagiarizing is when you copy and paste someone else’s printed words into your own document and claim that it’s your own work. Doesn’t matter if it’s one sentence, one quote, or an entire document; if it’s taken directly from another work, without any quotation marks or citations, it’s plagiarizing.

On the other hand, when you purchase PLR, you purchase a LICENSE giving you permission to use the text as is or to make any edits to it. You can brand it with your colors and logo, you can add your name to it, you can add your own case studies to it. That license gives you permission to make as many or as few changes as you like. It’s really no different than hiring a ghostwriter to do the work for you and then you publish the work with your name on it.

The Duplicate Content Issue

For years content creators believed that having duplicate content or plagiarized content on your site would result in Google giving you a stiff penalty in the search engines. While there’s no true penalty, if the Google bots see multiple articles written exactly the same, either plagiarized or PLR that wasn’t edited, Google may offer only one of those results to the searchers, which could result in YOUR site being hidden. Who wants to see multiple search results of the same article? Nobody, which is why some sites don’t show up if they offer the exact same content wording.

Make Your PLR Unique

If you purchase PLR, spend some time making edits and adding your own flair to the pieces. PLR is meant to be a starting point for your content creation, not the final product (that’s why we have ghostwriters). Adding your flair can include rewriting in your own voice, with your own words, in your own personal style that attracts your tribe. Be creative with your written PLR and use it as a script for a video. Take single ideas from an article and make a series of blog posts or a series of videos. Take these same ideas and create an infographic. You’re only limited by your own creativity.

Coaching PLR Material – Brandable Articles Template, and Reports

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Even if you knew the topics that you want to write about, writing from scratch is always a painful process. This is especially true if you are not a great writer. Even if you are a gifted writer, you will still need to spend your precious time on content writing.

To save you time, you can always pay someone to write your content (ghostwriter), which normally does not come cheap for quality content.

Done For You Content

Luckily, there is another way. There are providers that sell done for you content. You can purchase such licensed materials, and use them on your sites or training material. Such licensed material that allows you to change and use as your own is called Private Label Rights (PLR) contents.

Buying PLR will save you money as compare to ghostwriting as these PLR materials are sold to more that one buyer (economy of scale). Besides cost-saving, it will save you time too, as you use the material out of the box, or use them as a starting point for your content. Different PLR providers have different licensing terms, do remember to read them carefully.

PLR vs Ghostwritten Content

The pros of PLR content is:

  • cheaper
  • available fast

The pros about ghostwritten content:

  • content is unique to you only

Top 3 PLR Providers For Coaches

There are many PLR providers around. Choosing the right PLR providers can be tricky, as not all providers can create good quality content consistently. Some PLR providers engage writers that are not up to the standard. Some purchase the PLR material from a wholesaler and resell them to you (imagine how many buyers will get the same material as you).

The different providers will likely provide PLR contents on selective niches. As we are talking about coaching in this post, I have listed the top 3 providers that provide quality PLR contents for coaches.

  1. PLR.me – This is one of the best PLR provider around the market. The PLR content is targeted to life coaches, health professionals, and any one in personal development related niches. PLR.me does not only provides PLR articles, but also PLR report, PLR ebook and images. You can read my PLR.me review to learn more about it.
  2. CoachGlue is a provider that create quality done for you coaching content and material for your workshops or training. The PLR martial is targeted to business coaches. You can read my Coach Glue review to learn more about it.
  3. Content Sparks provides ready-to-go, premium business training content for your course creation and marketing needs. The PLR content is targeted to business coaches, consultants, and educators. I have purchased a few PLR packs from Content Sparks. You can read my Contentsparks Reviews if you want to learn more about it.

Why Use PLR Articles?

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Many website owners do not like the idea of using PLR articles for content creation. It is a common myth that plr articles all are poorly written. This is cause by the many plr providers that outsource the articles to “bad” writers. Often, these articles are poorly written and researched. Many a time, you can find “super cheap” plr package around. Some are even offering for free. However, this should not be mistaken as there isn’t any quality PLR material in the markets. You just need to know where to search for them.

Some reasons why you should consider using PLR

1. Using PLR article can can save you a lot of time as you do not need to write your article from scratch. It’s been done for you. Think about how long it takes you to write an article. Now look at how long it takes you to post a PLR article on your niche blog. Take the time you’ve saved, multiply it by the number of times you use PLR articles, and use this saved time to do something else that makes you money. When you buy PLR, it’s like a step between writing your own and outsourcing them.

2. You can have regular fresh content for your websites.

3. You can be an author even if you cannot write well (I am one for those :P). Thanks to PLR articles, it allows me to have so much contents for my sites. I can choose to rewrites some of those to add in some “personal touch” to the content.

4. Another great reason about plr material is that the writer has already done the research. I am referring to “quality” plr articles. Such articles have already been well research by the writers. This will save you a lot of time. The only thing left is to changes the articles to sooth your “personality” for your site. This is why you need to find great writers that can provide quality articles.

5. PLR articles are not just for your website. They are many ways to use them. For example, bundle a few articles with the same topics to create a report, ecourse, or ebook. You can even use them for your eamails.

As you can see, there are many benefits to using PLR articles. If you’ve never tried this in your internet marketing, buy some from a trusted source and give it a try.