If you are confuse with the many rights available in the market, below is the explanatory about the differences between Resell Rights, Master Resell Rights, and PLR content.
Resell Rights Information
There are two types of resell rights that can accompany different products: Basic Resell Rights and Master Resell Rights.
Basic Resell Rights
With Basic Resell Rights you have the right to sell the product to others and keep 100 percent of the profits. You do not need to pay royalties per sale. The persons to whom you sell the product do not have the right to sell the product to others. Basic Resell Rights are your default rights if you are unsure of what rights come with a product.
Master Resell Rights
With Master Resell Rights you have the right to sell the product to others and keep 100 percent of the profits. You do not need to pay royalties per sale. Additionally, you can sell the Basic Resell Rights to others so that person to whom you sell the product have the right to also sell the product to others.
Private Label Content
With Private Label Content is copyrighted, but licensed to you to call as your own content on your own websites. Private Label Content does not come with Basic or Master Resell Rights. Additionally, you cannot submit Private Label Content to article directories.