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Guide

3 Ways to Recognize The Need to Make Changes in Business

Jul 8, 2022 by Johnny

Getting a business up and running is only the beginning of your entrepreneurial quest. The business arena is in a perpetual change state which means entrepreneurs must stay on their feet to gain and maintain a competitive edge. Change is inevitable, but how can you tell that you need to make some for your business to thrive? It might not be straightforward, but you can recognize it’s time for some changes if you spot some of these tell-tale signs:

  1. Poor Performance

You have objectives/goals and always measure performance to establish if the progress is on course. This is a smart model as you won’t be flying blind. You can learn from your assessments whether your business is attracting enough leads, enjoying favorable conversion rates, and retaining customers. Customers are the driving force of any business, as you need them to generate revenue.

If your business can hardly find new customers or generate repeat sales, you need to explore the reasons and make appropriate changes. Why is no one interested in your product or offers? What can you do to change the situation? Performance isn’t just about beating your competitors. It would help if you made changes that facilitate growth, especially in the long run.

  1. Operational Inefficiencies

Tech is an integral part of modern businesses. Nonetheless, keeping up with the emerging trends can take a toll on your progress. Your profitability can take a blow, especially if you invest in apps/software/subscriptions that cost a lot more than they deliver. Not all solutions are made equal, and as you consider productivity, technology is among the crucial points you need to revisit. You may need to invest in a new and improved solution or downgrade to a less sophisticated and affordable option, enhancing efficiency without digging deeper into your finances.

Operational inefficiencies can derail your business progress in many ways – in addition to adding to your stress levels. Your team’s productivity takes a hit, costs increase, and your customers’ experience is affected. This emphasizes the need to ensure you are investing in practical technology solutions, not every trend that pops up.

  1. Sales

Slumping sales is a clear indicator that your offers aren’t good or the pricing isn’t appropriate for your market. But also consider the cash flow and profitability to really get a whole picture of your business. Growing sales volume can be exciting, but it doesn’t automatically mean your business is thriving. For instance, are your customers readily paying the full price or only making a purchase after lengthy negotiations? You might be enjoying the growing sales, but the money isn’t there to match the volume. Moreover, you could be losing significant business as the pricing isn’t at its best.

Understanding your customers’ needs can help you learn more and make appropriate changes to your offers. You may need to revise the pricing strategy to improve the product and generate profitable sales. This translates to smooth progress, improving the sales volume, and eliminating the friction that could see your business losing a significant following.

Competitive analysis is the go-to for most entrepreneurs as they work to establish whether their business needs to make some changes. If your competitors are doing a lot better, it is only natural that you’ll want to review your business model to determine areas you need to improve. Nonetheless, this is not the only approach you can use to stay on top of your game. Considering your performance, sales profitability, and operational efficiency can help you recognize areas you need to revisit and make changes.

Filed Under: Guide

EKitHub Review

Mar 1, 2021 by Johnny

EKitHub.com, aka Entrepreneur’s Kit Hub, is operated by Yusef Kulan and Alice Seba. I was not familiar with Yusef until recently, but I had purchased Alice’s private label content before. EKitHub site provides done-for-you content for the content publishers to be used for products such as T-shirts, mugs, coloring books, templates, planners, journals, etc.

If you haven’t ever used private label rights content (PLR), you will find it absolutely worthwhile. You can use the products like yours on your own business; you can add images to the content; you can edit it; and you can monetize it.

EKitHub.com Product Review

I have purchased the Inspiration Niche Product Templates from EKitHub.com. After downloading the zip file, and unzip it to various folders, the total size is about 900MB. I suppose the file size is due to the many images and the PSD files.

Initially, I thought of posting screenshots of the images I have obtained in the pack, but now realize that they are clearly visible on the sale page as stated above. There is no point in duplicating the same information here.

The Print on Demand Profits Guide that is included in the pack is quite impressive. It has about 60 pages of content, and if you are interested in the Print on Demand business model, you may find it worthwhile.

You can download some of the review images/psd files from the Sample menu of the EKitHub website.

Click here to check out more products in EKitHub.com

Filed Under: EKitHub, Guide Tagged With: Alice Seba, EKitHub.com, Yusef Kulan

How To Rebrand Your Done-For-You Course

Jul 2, 2020 by Johnny

There are many PLR providers that sell Done-For-You Course. Sometimes it is known as a Rebrandable Course, PLR Course Bundle, etc.

Here are some PLR providers that sell quality PLR Course bundle. You might want to check them up to decide if they are right for you.

  • CoachGlue
  • ContentSparks
  • PLR ME

You can click here to learn more about these 3 PLR providers

Purchasing such PLR Course bundle can be a double-edged sword. On the one hand, you receive many different components and quite a bit of written content that you can use and sell as your own. On the other hand, you’ll need to set it all up and also rebrand the PLR so that it looks NOTHING like the original PLR you purchased.

Below are some steps that you can follow to rebrand your PLR content

  1. Give the product a NEW name and buy a domain for it. The name you give your product must be catchy and interesting. You can get an idea by looking at the titles of similar books on the Amazon marketplace. Find the books that sell well and model your title after them.
  2. Point the domain to your hosting nameservers
  3. Hire a graphic designer on Fiverr or a minisite creation service to create a new eCover for your product, and also the images which will be used on your sales page. Remember to tell the designer to keep the image dimensions, the file name and file formats the same as what’s in the original PLR bundle
  4. Once you get back all the images, substitute them for the ones provided in the PLR package. Once the old files are overwritten by the new ones, you’ll have a product that looks totally different from the original PLR.
  5. Rewrite the headline that came with your PLR sales copy. While the sales copy can stay the same, rewriting the headline is important. It’s the most visible part of the sales copy and by changing it, you’ll rebrand your sales page just a bit more to differentiate your product from the original.
  6. Add a buy button to the sales page. Link your sales funnel and automate the download page delivery and so on.
  7. Upload the sales page, download page, and other required pages to your hosting account.
  8. Set up the opt-in page provided with your PLR and link it to your autoresponder to deliver the report when people sign up. (Your opt-in report should have been rebranded too.)
  9. Focus on traffic generation to the opt-in page to build your list. Have an email sequence in place to build a relationship with your subscribers.
  10. Email your list and send them to the sales page you’ve set up. Start making sales!

It seems like there are so many steps involved and they seem a little technical, but the process itself is relatively straightforward. As long as you get new graphics done and rewrite the sales page headline, your product will look BRAND NEW and UNIQUE.

Any tech hiccups can be solved by searching for tutorials on YouTube. It’s all simple stuff once you follow along to the videos.

Most potential buyers do not scrutinize sales copy. They just read the headline, look at the images and see if the sales copy addresses their pain points. It’s all a superficial process.

As long as your product looks totally different from the original PLR, most potential buyers will never know that you used PLR content to create the product.

Ultimately, what matters is that the content you’re selling is good and helps the customer. If you can do that, you’ve done your part and deserve the sale.

Print out this list and keep it close to you for reference when setting up your virtual PLR box of content.

Filed Under: Guide

WhiteLabelPerks.com Coupon Code – Jun 2018

Jun 16, 2018 by Johnny

This coupon code can be used for this weekend only at WhiteLabelPerks.com to enjoy a 50% discount for the various PLR packages on the site. But do take note that this coupon does not work on bundled packs as they are already deeply discounted.

If you want to learn more about WhiteLabelPerks PLR membership, click here to read about my >>> White Label Perks Reviews

However, the good news is that this coupon can be used for the first month of a Perks Pass Membership.

Coupon Code: YAHOO

 

Filed Under: Guide

Private Apparel Labels

Apr 14, 2018 by Johnny

Prievate Labels are not just about PLR content. There are so many other products that are private labeled. Here is an article about private labels for apparel.

Barneys New York Goes International With Boon the Shop
The American department-store chain has signed a wholesale deal to sell its private-label collection internationally through the pioneering South Korean retailer.

Typically manufactured by retailers and sold under their own name, have long been a staple of department stores like Barneys, where its in-house label is among the top five selling brands for men and women.

Click here to read more

Filed Under: Guide

How To Get Quality Articles For Your Coaching Site

Aug 13, 2017 by Johnny

As a coach, you can have many reasons not to write the content for your website. It can be you are not a great writer or you do not have so much time for it. Fortunately, there are a number of ways to get articles written for your website. Each has it own pros and cons.

#1 Outsourcing

There are many websites around that you can find freelance writers to write the articles. Below is a list of websites that provide such resources:

  1. Upwork
  2. Freelancer
  3. Content Mart
  4. Constant Content

#2 Private Label Rights Articles

Private label rights (PLR) articles are articles that you can buy. These articles come with rights that allow you to edit them and put your name on them.

There are many PLR providers around. Before you buy any PLR articles, you should take note of the following points:

  • Do not use the same old PLR article packs that have been passed around. If possible, buy only PLR articles that are recently developed.
  • Buy PLR articles from reputable providers or authors only
  • Use on PLR articles that are published in limited circulation
If you are interested in getting good quality articles for your coaching site, I believed you will be interested to know more about my top 3 best PLR providers that supply great quality content in self help niche. To learn more, click here to read: 3 Best PLR Membership Sites For Life Coach.

Below are some reputable PLR providers that you can consider:

  • PLR Me
  • Coach GLue

Outsourcing vs PLR Articles – Pros And Cons

I believe that the biggest difference between the two is the COST. PLR articles (pros) are definitely much cheaper than outsourcing (cons) to freelancers.  However, in terms of circulation, definitely outsourcing (pros) is the winner. You will not be using the same articles with others when using PLR articles (cons).

Summary

No matter which way you have gotten your articles, you will still need to spend time to personalize and rewrite them according to your style. However, this should be a much shorter time than writing the whole article yourself. Spend your time wisely in other areas of your business.

Filed Under: Guide Tagged With: Outsourcing, PLR

4 Creative Ways To Come Up With Great Content Ideas

Apr 26, 2016 by Johnny

You know you should be creating lots of content on a regular basis, but sometimes it’s hard to come up with fresh ideas. When you’re stuck in a rut and don’t know what to write about, try one (or several) of these creative brainstorming hacks.

Look Through Your Emails

Start by looking through your recent email conversations. Chances are that a client or customer asked you a great question or you shared a tip with someone. Use the email exchange as the start of your blog post. Copy and paste it right into your WordPress post. Not having a blank page in front of you is sometimes all it takes to get going.

Save emails that you think will make good future content starters in a folder. They’ll be waiting for you anytime you need a fresh idea.

Look At Comments And Social Media Posts

A similar idea is to look at comments you’ve gotten on your blog or on your social media posts. Does something spark an idea there? Both of these are great places to start conversations with your target audience. Take what you’ve started there and expand on the idea in a blog post.

If you’d like link back to the social media post or the blog post where the comment first appeared to drive traffic to either place. Not only are you getting content ideas, you’re also driving up engagement with your readers.

Keep An Eye On Industry News and Trends

Browse through your favorite industry or niche news sites and blogs and take note of any hot topics or trends. Use them as a starting point to share your point of view. How does this apply to you, your business, your products or your particular audience? How will this news or trend affect your customers and clients?

Not only do you get ideas that are current and interesting, your readers are more likely to share this type of content via social media.

The Table of Content Trick

Here’s a quick hack that never fails me. Look up a couple of books in your niche on Amazon. Look at the preview feature. You can usually see the table of content for the book. Use the topics you find there to inspire you to write blog posts, emails and short reports. Take one content heading and go from there. Each book you look at should easily give you 2 or 3 good topics to run with.

Spend 15 minutes browsing tables of content on Amazon and you should have a list of blog post topics to last you for the month. Go ahead and save them as drafts in WordPress and you’ve got everything you need to get your blogging done for the coming weeks.

Filed Under: Guide Tagged With: Content Ideas

What Is Content Creation And Why Do I Need To Worry About It

Apr 25, 2016 by Johnny

Let’s talk about content creation. I’m sure you’ve heard that term thrown around in the past few years. It simply means that you share your knowledge and expertise – usually in the form of written content like blog posts and articles. The end goal is to attract a new audience and to build a closer relationship with your existing readers.

Through your writing, you get to show that you know your stuff. Your content positions you as the expert. It also allows potential customers and clients to find you. The days of opening the yellow pages or the classified section of your newspaper when you needed something are gone. Instead we turn to Google to find the help we need. And Google happens to love content.

That’s one of the big reasons why content creation is something you need to be working on. Without it you’re missing out on a huge chunk of your target market. But it goes deeper than that. As consumers we expect content on a company’s website. Even if your visitors find you via paid advertising or the recommendation of a friend, the first thing they’ll do is check you out online.

It doesn’t matter if you’re a restaurant, a body shop, a financial adviser or an online baseball memorabilia seller. If you don’t have a strong web presence, you’re losing out on sales. This is particularly true if you’re selling online.

We have to know, like and trust someone before we buy from them. In the real world, you can do this on a personal level. You can talk to your clients across the counter. Online you do it through your blog, your articles and your emails. And guess what… all those things are content that you should be creating on a regular basis.

Take a look at your website right now. Try to look at it from a consumer’s point of view. lf you were your own best customer, what information would you like to see on there? If you’re passionate about what you do, or even if it’s just something you’ve done for a while, you have stories to share. Storytelling is a great way to share content. Start writing them down and publish them here and there.

Another quick way of creating content is to collect the questions your customers and prospects ask you. Take the question and your answer and publish them. Keep the question anonymous, or ask your customer if it is ok to share their name. Since you’re already answering the question – possibly by email, it shouldn’t take you long to write it up.

Get that content out there and see if it doesn’t get you more visitors and most importantly more business.

Filed Under: Guide Tagged With: content creation

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