Guide

Getting a business up and running is only the beginning of your entrepreneurial quest. The business arena is in a perpetual change state which means entrepreneurs must stay on their feet to gain and maintain a competitive edge. Change is inevitable, but how can you tell that you need to make some for your business to thrive? It might not be straightforward, but you can recognize it’s time for some changes if you spot some of these tell-tale signs:

1. Poor Performance

You have objectives/goals and always measure performance to establish if the progress is on course. This is a smart model as you won’t be flying blind. You can learn from your assessments whether your business is attracting enough leads, enjoying favorable conversion rates, and retaining customers. Customers are the driving force of any business, as you need them to generate revenue.

If your business can hardly find new customers or generate repeat sales, you need to explore the reasons and make appropriate changes. Why is no one interested in your product or offers? What can you do to change the situation? Performance isn’t just about beating your competitors. It would help if you made changes that facilitate growth, especially in the long run.

2. Operational Inefficiencies

Tech is an integral part of modern businesses. Nonetheless, keeping up with the emerging trends can take a toll on your progress. Your profitability can take a blow, especially if you invest in apps/software/subscriptions that cost a lot more than they deliver. Not all solutions are made equal, and as you consider productivity, technology is among the crucial points you need to revisit. You may need to invest in a new and improved solution or downgrade to a less sophisticated and affordable option, enhancing efficiency without digging deeper into your finances.

Operational inefficiencies can derail your business progress in many ways – in addition to adding to your stress levels. Your team’s productivity takes a hit, costs increase, and your customers’ experience is affected. This emphasizes the need to ensure you are investing in practical technology solutions, not every trend that pops up.

3. Sales

Slumping sales is a clear indicator that your offers aren’t good or the pricing isn’t appropriate for your market. But also consider the cash flow and profitability to really get a whole picture of your business. Growing sales volume can be exciting, but it doesn’t automatically mean your business is thriving. For instance, are your customers readily paying the full price or only making a purchase after lengthy negotiations? You might be enjoying the growing sales, but the money isn’t there to match the volume. Moreover, you could be losing significant business as the pricing isn’t at its best.

Understanding your customers’ needs can help you learn more and make appropriate changes to your offers. You may need to revise the pricing strategy to improve the product and generate profitable sales. This translates to smooth progress, improving the sales volume, and eliminating the friction that could see your business losing a significant following.

Competitive analysis is the go-to for most entrepreneurs as they work to establish whether their business needs to make some changes. If your competitors are doing a lot better, it is only natural that you’ll want to review your business model to determine areas you need to improve. Nonetheless, this is not the only approach you can use to stay on top of your game. Considering your performance, sales profitability, and operational efficiency can help you recognize areas you need to revisit and make changes.

There are many PLR providers that sell Done-For-You Course. Sometimes it is known as a Rebrandable Course, PLR Course Bundle, etc.

Purchasing such PLR Course bundle can be a double-edged sword. On the one hand, you receive many different components and quite a bit of written content that you can use and sell as your own. On the other hand, you’ll need to set it all up and also rebrand the PLR so that it looks NOTHING like the original PLR you purchased.

Below are some steps that you can follow to rebrand your PLR content

1. Give the product a NEW name and buy a domain for it. The name you give your product must be catchy and interesting. You can get an idea by looking at the titles of similar books on the Amazon marketplace. Find the books that sell well and model your title after them.
2. Point the domain to your hosting nameservers
3. Hire a graphic designer on Fiverr or a minisite creation service to create a new eCover for your product, and also the images which will be used on your sales page. Remember to tell the designer to keep the image dimensions, the file name and file formats the same as what’s in the original PLR bundle
4. Once you get back all the images, substitute them for the ones provided in the PLR package. Once the old files are overwritten by the new ones, you’ll have a product that looks totally different from the original PLR.
5. Rewrite the headline that came with your PLR sales copy. While the sales copy can stay the same, rewriting the headline is important. It’s the most visible part of the sales copy and by changing it, you’ll rebrand your sales page just a bit more to differentiate your product from the original.
6. Add a buy button to the sales page. Link your sales funnel and automate the download page delivery and so on.
7. Upload the sales page, download page, and other required pages to your hosting account.
8. Set up the opt-in page provided with your PLR and link it to your autoresponder to deliver the report when people sign up. (Your opt-in report should have been rebranded too.)
9. Focus on traffic generation to the opt-in page to build your list. Have an email sequence in place to build a relationship with your subscribers.
10. Email your list and send them to the sales page you’ve set up. Start making sales!

It seems like there are so many steps involved and they seem a little technical, but the process itself is relatively straightforward. As long as you get new graphics done and rewrite the sales page headline, your product will look BRAND NEW and UNIQUE.

Any tech hiccups can be solved by searching for tutorials on YouTube. It’s all simple stuff once you follow along to the videos.

Most potential buyers do not scrutinize sales copy. They just read the headline, look at the images and see if the sales copy addresses their pain points. It’s all a superficial process.

As long as your product looks totally different from the original PLR, most potential buyers will never know that you used PLR content to create the product.

Ultimately, what matters is that the content you’re selling is good and helps the customer. If you can do that, you’ve done your part and deserve the sale.

Print out this list and keep it close to you for reference when setting up your virtual PLR box of content.

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Prievate Labels are not just about PLR content. There are so many other products that are private labeled. Here is an article about private labels for apparel.

Barneys New York Goes International With Boon the Shop
The American department-store chain has signed a wholesale deal to sell its private-label collection internationally through the pioneering South Korean retailer.

Typically manufactured by retailers and sold under their own name, have long been a staple of department stores like Barneys, where its in-house label is among the top five selling brands for men and women.

Click here to read more